Business Development

Discovery & Research

• Conduct customer interviews and stakeholder discussions to identify pain points, operational gaps, and unmet business needs

• Research market trends, industry movements, competitive landscape, and regulatory developments relevant to the company’s solution portfolio

• Identify underserved market segments and evaluate potential business opportunities

• Synthesize research findings into structured insights, opportunity areas, and strategic hypotheses

• Maintain ongoing market intelligence to support strategic planning and commercial decisions

Market Validation & Strategic Analysis

• Design and execute validation initiatives to assess business hypotheses, customer demand, pricing models, and feature priorities

• Develop data-driven business cases using market research, customer insights, and analytical findings

• Conduct competitive analysis and identify product differentiation opportunities across the portfolio

• Define strategic positioning and value propositions for products and solutions within the ecosystem

• Evaluate ecosystem expansion and integration opportunities across related platforms and services

• Support high-level product roadmap recommendations based on validated market insights and business priorities

• Present strategic recommendations, opportunity assessments, and market findings to BD Manager and leadership team

Partnership & Solution Expansion

• Identify and evaluate new software solutions, platforms, or technology partnerships that align with company growth objectives

• Explore software import, reseller, implementation, or strategic partnership opportunities to expand business capabilities and revenue channels

• Assess market fit, commercial potential, and strategic value of external solutions before partnership engagement

• Support go-to-market planning and commercialization strategies for newly introduced solutions or partner products

• Coordinate with internal stakeholders to evaluate operational feasibility and business impact of new partnership initiatives

• Build and maintain relationships with external partners, vendors, and solution providers

Support Sales Opportunity & Commercial Pipeline

• Support solution design discussions aligned with customer business objectives and operational requirements

• Assist in generating and maintaining sales opportunity pipelines for Platform Consult initiatives

• Collaborate with Sales and Marketing teams to identify opportunity generation strategies and commercial approaches

• Support proposal development, solution positioning, and customer presentation preparation when required

• Bachelor's degree in Business, Economics, Marketing, Data Analytics, or related field

• 3-6 years in Business Strategy, Consulting, Business Analysis, Product Strategy, or Market Intelligence

• Strong business reasoning — construct logical, data-backed arguments for strategic decisions

• Data analytics proficiency — Advanced Excel/Sheets, SQL basics, at least one BI tool (Tableau, Power BI, Looker)

• Proven B2B/SaaS market validation or enterprise customer research experience

• Excellent customer interviewing and qualitative analysis skills

• Hypothesis-driven mindset — comfortable challenging assumptions with data

• Fluent in Thai and English (written and verbal)

• Experience using AI tools (ChatGPT, Claude) for research synthesis